What is the purpose of IP in your business? How are you achieving that purpose?

These simple questions often provoke a puzzled response. Owners and users may acknowledge the importance of IP as a key asset, but are often unable to say clearly how that IP contributes to business building and maintaining a competitive advantage

In working with clients to review and develop IP strategy, Croft IP assists clients in two ways. First, by analysing the role of IP in the business clients better understand the role that IP plays in their business today. From this, Croft IP works to ensure that clients have an IP strategy that aligns with business strategy to develop and enhance business and secure the value of investments while minimising costs and maximising returns.

If you don’t have a clear strategy for your IP, how will you know if you have succeeded?