Croft IP helps clients get the deals done that bring their IP to new markets and generate new income. A few examples of the work of Croft IP are listed on this page, but these aren’t comprehensive. IP owners choose the type of deal they want to do. Croft IP can assist clients making these choices and get them from an idea to a deal.

Some examples

A company had developed a new product, filed a patent application for it, and successfully introduced the product to its existing market in Australia. The company used the patent system to register the same patent application in a number of countries outside Australia. After a period, the company recognised that it was not generating any returns from the patent application outside Australia. Croft IP was contracted to assist the company to review the market opportunities, identify potential licensees, and develop a proposed deal structure for this IP. Croft IP recommended that the company allow the patent application to lapse in some countries to reduce expenditures, but maintain it in others provided the company worked to license the technology to specific businesses in those jurisdictions. Croft IP then worked with the company to successfully negotiate two licences that generated a significant positive return on this investment. As a consequence of this engagement, Croft IP worked on a program with the company’s senior managers and board members to develop a strategy for managing new products created in house. Processes developed in this strategy provide the company with a fast, efficient means of identifying new IP, evaluating the market opportunity it presents, and managing that IP without incurring significant costs or causing unnecessary delays to ongoing operations.

Croft IP was approached to assist an organisation to register several trade marks in multiple classifications. After reviewing the proposed marks, Croft IP demonstrated that the organisation’s objectives could be achieved by filing a much smaller number of applications in a specified set of classifications. Croft IP was able to recommend a trade mark attorney to prepare and file the registrations. The savings in filing costs exceeded the professional fees for this task.

A tradesman with no prior experience of IP had an idea for a new device to solve a challenging problem making it faster and easier to complete a task that he and many others face in their daily routines. After speaking with Croft IP, he conducted trials of models and refined the initial device. This process led to the invention of a second device that addresses the same problem in a different way. Croft IP is now working with this inventor to develop a pathway to commercialise these two new inventions through licensing to a major international manufacturer and distributor.

Croft IP helped a multinational company improve its processes in acquiring intellectual property from others. The client had created a system that worked in one jurisdiction, then attempted to apply that same system elsewhere. The rate of acquisitions slowed, potential deals were delayed in long negotiations, relationships between the company and other parties declined, and deal cost soared. After examining the issues, both for the company and the other parties, Croft IP revised the deal structure, streamlined the process, and explained the changes to senior management. The new system broke prior deadlocks, got new deals done, and reduced transaction costs.