Kevin Croft established Croft IP in 2005 to assist clients to improve and grow their business using intellectual property. Croft IP has assisted governments, NGOs, universities and corporations in Australia and elsewhere on a range of IP projects. These include developing intellectual property policies at both the national and institutional levels; reviewing and enhancing IP management and commercialisation practices; assessing the market opportunity for specific intellectual property; getting deals done, especially licences of intellectual property; and, developing awareness and understanding of intellectual property as a key asset for business.
Croft IP has worked with individual inventors and innovators, Australian companies, from SMEs to large corporations, CSIRO, and Australian Government departments. Croft IP has successfully completed projects for WIPO, UNESCO, and multinational corporations from other countries.
Croft IP is an active participant in the development of professional skills for those engaged in IP management, commercialisation, and technology transfer around the world.
In its work, Croft IP collaborates with leading patent and trade mark attorneys, and skilled expert legal counsel in Australia and overseas to ensure that clients receive comprehensive, cost-effective advice.
About KEVIN CROFT
Kevin Croft is an Australian intellectual property and technology transfer professional now based in Albury, on the New South Wales/Victoria border, and the Managing Director of Croft IP. In his career, Kevin has worked in both the public & private sectors and he continues to engage actively in both. His efforts are dedicated to ensuring that quality intellectual property is managed and commercialised in ways that facilitate business growth, manage costs, and promote strong return on the client’s investment in intellectual property.
Some recent highlights of Kevin’s career include:
Recipient of the AUTM President’s Award 2007
Graduate Member, Australian Institute of Company Directors (AICD).
External member, Commercial Executive Committee of the Commonwealth Scientific and Industrial Research Organisation (CSIRO) 2007 to 2010.
Member of the Board of the Association of University Technology Managers (AUTM) 2004 to 2006.
Trustee of the Licensing Executives Society, Australia & New Zealand 2001 to 2009.
Consulting to WIPO to write the draft National Intellectual Property Strategies of two developing countries and author of a guide to assist countries, particularly in the developing world, to design & implement their own National Intellectual Property Strategy.
Co-author, with Spruson & Ferguson, the Australian Government Intellectual Property Manual (First Edition).