SPOILER: I can’t get the answer down to 25 words or less.
In establishing Croft IP as an intellectual property consultancy, I had a clear idea of what this business would do for clients. Nearly 9 years later, the fundamentals remain the same, but the range of activities has broadened to respond to the needs of a diverse range of clients.
Croft IP assists clients to protect, strengthen, build and grow their businesses by managing and using the intellectual property system better. The work goes beyond a slogan like “turning ideas into assets.” Croft IP helps clients target investment and use IP assets skilfully to derive a fair return on the investments those assets demand.
Initially, helping clients with deal-making, improvements in intellectual property management, and education about IP were the main activities of Croft IP. Projects to develop policies and practices at the organisational and even national levels, complemented these main activities. Over time, other issues emerged in response to the needs of clients.
Without necessarily covering the full range of services, Croft IP helps clients that are asking the question: “In what ways can this business use the intellectual property system more skilfully in order to improve performance?”
This question starts before deal-making and IP management then extends beyond both of these. For some clients, the answer requires developing an understanding of the intellectual property in that business and how it can be used to retain and build value and commercial returns. For others, it’s a matter of reviewing existing IP assets and IP management systems – distinguishing those that fit the company’s strategic goals from those that no longer fit while also identifying any crucial missing pieces.
The work doesn’t stop at identifying the situation. Croft IP continues to work with clients to specify, schedule and then implement those steps that will improve performance and enhance returns.
As examples, Croft IP can help you prepare and apply for patents, designs and registered trade marks. Croft IP can audit your IP assets and identify ways to generate new returns on those assets through licensing and sales. It can help you do those deals. Croft IP can develop and implement systems to manage existing and future IP assets and create training programs for your workplace so your staff know their responsibilities in relation to IP in your workplace.
Croft IP brings more than 25 years of experience across a range of industries in Australia and overseas. Kevin Croft has extensive professional networks and works collaboratively and efficiently alongside other professionals, including IP lawyers, and patent and trade mark attorneys, to assist clients in achieving their goals.
As noted, I can’t tell you what an IP consultancy does in a few words. If you’re wondering how your business can improve performance by using the intellectual property system, contact Croft IP today for an initial discussion.